We love meat, but not the way it’s
produced.

At Redefine Meat, we’re working hard to
be better.

Better for animals and better for the
environment.

Explore your impact
on the planet

How do you like
your meat ?

We're redefining the entire industry, and now,
you can create your perfect cut with the push of a button.

Let’s show you what we mean when we say we’re
a whole different animal.

We have no beef with cows.
Our concern is the pollution created by beef production

In fact, we’ve learned from, and mimicked,
cows’ composition in our innovative product
range. And today,
we can produce any cut a cow can—without
compromising its taste, texture, or aroma.



Coming soon: We’re going beyond beef cuts,
and plan to expand our range into other
animal meats.

Endless innovation

We understand that meat isn’t like any other
food. Crafted by evolution over millions of years,
it’s an incredibly complex culinary product.


We use a range of technological elements, from
material science to artificial intelligence,
and 3D printing, to create
high-quality and delicious products.

Meat “The Angus”
the world’s first Food-Grade Industrial 3D Printer.

With 6 machines installed, a production facility
in Israel, and a plant underway
in The Netherlands, we’re well on our way.

Can you spot the difference?

The variety of culinary options that meat provides is unparalleled and can cater to any occasion, budget, or mood. New-Meat™ takes
this a step even further and caters to all diets. With its extraordinary flavor, texture, and taste, New-Meat™ truly takes a step into the future.

Hungry for more?
Sign up and bite right in
THANKS FOR JOINING THE HERD
Try our New-Meat™ in Selfridges:
Brass Rail (ground floor)
Harry Gordon's (lower ground floor)
And enjoy a free drink on us!
Tag us @Redefinemeat